About

I've spent my career watching small businesses get left behind by expensive, complex technology solutions.

Over the past 20+ years, I've worked at the intersection of technology, marketing, and business outcomes for Fortune 500 companies. From leading creative campaigns at Leo Burnett (Publicis), Critical Mass (Omnicom), and Office of Experience, to designing enterprise systems as a technology consultant, I've seen what happens when you have unlimited budgets and large teams.

But I've also witnessed the gap between enterprise AI solutions and what small businesses actually need. Most AI consulting is designed for companies with dedicated IT departments and six-figure budgets. Small businesses need something different—practical, affordable solutions that work with lean teams and tight budgets.

In recent years, I've focused on making AI accessible to businesses of all sizes. I've helped companies reduce operational costs by 30% using AI tools that cost less than a part-time employee's salary. I've designed chatbots and automation workflows that small teams can actually manage and maintain. I've seen a 5-person agency triple their output and a local service business reclaim 15 hours per week.

The key insight? Small businesses don't need enterprise-grade complexity. They need enterprise-grade results on a small business budget.

That's why I founded Explained Consulting. To help small and mid-market businesses implement AI solutions that actually fit their reality—limited budgets, small teams, and the need for immediate, measurable results.