Case Study · Home Services · Naperville, IL

The Grout Medic: 200+ Appointments in 90 Days

How a Naperville home services business used an AI voice agent for inbound calls, fast callbacks to new web leads, and a website chatbot to fill their calendar.

Last updated: October 2026

200+

Appointments booked in the first 90 days

$60–100K

Estimated revenue added

1,000+

Calls answered

1+ year

Running for over a year

The Challenge

The Grout Medic is a locally owned Grout Medic franchise in Naperville, IL. Like most small service businesses, they were missing calls when the owner was on a job, losing leads to voicemail, and spending too much time on admin instead of the work that actually makes money.

The Solution

Explained Consulting deployed a full AI front desk built around Sarah, an AI agent. Sarah answers every inbound call 24/7, qualifies the lead, and books the appointment directly into the calendar. She also calls new web leads back within minutes, and a website chatbot books jobs directly from the chat window. Missed calls became a thing of the past. Follow-up sequences went out automatically after every job.

The Results

Within 90 days, The Grout Medic had booked over 200 appointments through the AI system. At $300–500 per job, that represents an estimated $60,000–100,000 in revenue that would have gone to voicemail, or to a competitor who picked up. The owner got his time back and his calendar full.

Outbound: calling web leads back in minutes

When a lead fills out the web form, Sarah calls them back within minutes, while they're still shopping.

73%

of leads answered on the first call

~50%

of first-call answers booked on the spot

53%

of called leads booked an appointment, counting every channel

59%

of all web leads became appointments

87%

of those bookings were made by Sarah herself, on the call or when the lead called her back. No staff involved.

$8K–13.5K

in booked jobs from these leads, at $300–500 per job

Call 1 does nearly all the work. Speed is the whole game.

Website chatbot: book a job without leaving the chat

An AI chatbot on the website answers visitor questions and books appointments directly from the chat window, 24/7. No form, no callback, no waiting for the office to open. Bookings go straight into the same scheduling system as phone bookings.

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